The Challenge
Kiddo Kids had only a basic Facebook presence and wanted to promote their Kids Carnival event. No content, no Instagram, and no digital strategy just a great offline concept that needed online traction.
The Zookia Solution
We began by laying the digital foundation:
Published 5 engaging content pieces to warm up the audience.
Connected their Facebook and Instagram accounts to unify their digital presence.
Then, we launched a multi-phase marketing funnel focused on awareness, growth, and lead generation.
The Execution (Step-by-Step Funnel)
Brand Awareness Phase
1st Awareness Campaign: Reached 32,000+ parents, generating 35,000+ impressions and positive interactions to warm up the audience.
2nd Awareness Campaign: Reached 38,000+ users and continued building momentum across both platforms.
Community Growth Phase
Ran a Followers Campaign that reached over 2,400+ people, leading to 46 new targeted followers in a few days building trust and visibility.
Lead Generation Phase
We then launched a conversion-focused campaign with a “Call Now” CTA.
Reached over 29,000 potential leads
Generated 25+ direct call button clicks
Received 10+ organic messages on Facebook Messenger and Instagram
Parents were now actively engaging and inquiring about the event
Sustained Brand Visibility
A secondary awareness campaign helped keep the carnival top-of-mind with another 8,000+ reach to re-target users.
The Results
In just a few weeks, Kiddo Kids:
Reached over 150,000+ parents
Built a fresh, interactive audience from scratch
Turned passive social media into a lead-generating engine
Received direct messages and inquiries, proof of intent from real customers
What This Means for You
If you’re starting with just a Facebook page or even nothing, we can build a step-by-step funnel that grows your brand organically and through paid reach, leading to real results.
