Creating Engagement Before Going for Leads
The Find My Career engagement campaign started when the client approached us with almost no results on Facebook—no leads, low reach, and poor content engagement. Before jumping into lead generation, we wanted to test content performance and audience reaction. So, we designed a 7-day engagement-first approach to build activity and trust.
The Plan – Test, Learn, Then Scale
We created three custom graphical posts aligned with their branding and messaging. These were used in three separate engagement ad campaigns to test content quality and audience interest. The idea was simple: if the content performs, scale it. If not, adjust before spending more.
Campaign Performance Across All Three Posts
Post 01 Results
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Post Engagement: 136
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Reach: 616
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Impressions: 769
Post 02 Results
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Post Engagement: 466
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Reach: 2,379
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Impressions: 3,188
Post 03 Results
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Post Engagement: 625
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Reach: 2,335
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Impressions: 3,041
Total in 7 days:
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1,227 post engagements
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7,235 profile views
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3,654 Facebook reach
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1,383 content interactions
We brought each engagement for just 0.02$.
Instagram Results from the Same 7 Days
In parallel, their Instagram account also experienced growth from the campaign:
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5 Link Clicks
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7,235 Views
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709 Reach
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255 Content Interactions
What This Means for Your Brand
Zookia helped Find My Career move from confusion to clarity using a test-first approach that delivered real engagement within a week. Before running expensive lead generation ads, we proved the content worked. That’s how smart marketing starts.
If you’re not sure whether your audience will respond to your content, Zookia’s method lets you find out before wasting money on leads that won’t convert.
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